Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.

Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.

Key Takeaways:

[1:53] What's different about sports and celebrity clientele needs?

[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?

[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself

[12:00] How to stand out when you get a chance to meet with potential celebrity clients

Website:

www.Kofi.LA

Sellebrity

"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"

Jason Hartman talks with Founder, CEO, and Chairman of ThirdHome, Wade Shealy. The two discuss how people with vacation homes can loan out their vacation spot while getting access to thousands of properties in desirable areas for as little as $1,000 for a week. So if you're tired of going to the same spot for your vacation year after year, maybe it's time to borrow someone else's for a change.

Key Takeaways:

[2:45] How ThirdHome differs from timeshare business models

[6:10] What you have to do to be eligible for membership into ThirdHome

[10:40] How ThirdHome relationships with other organizations works

[14:00] The cleaning process after guests leave your vacation home

[15:30] Relationships that have been cultivated through ThirdHomes, and some of the membership perks

Websites:

ThirdHome

JetSmarter

Technology can make cheating not feel like cheating but technology itself is morally neutral.

Bruce Weinstein Ph.D. is the President and CEO of The Ethics Guy. He is a contributor to Bloomberg Businessweek Management blog and Fortune Magazine’s Leadership Channel online. He became enamored with Plato’s Republic, especially Plato’s allegory of the cave which led him down the path of philosophy. Today, Bruce helps people determine which qualities they should develop for their careers, companies to test the character of possible employees and employees to align their goals with their company’s mission statement and core values. He is the author of several books including Ethical Intelligence: 5 Principles for Untangling Your Toughest Problems at Work and Beyond and The Good Ones: 10 Crucial Qualities of High Character Employees.

Key Takeaways:

[2:24] Bruce was blown away by how dramatic and entertaining philosophy was when reading Plato’s Republic that he decided to make his career in it.

[6:20] Bruce’s opinion about the business world and whether it is it more or less ethical than 20 or 30 years ago?

[10:41] What are the are two approaches to doing ethics in a person’s life?

[16:00] A CEO told 60 minutes last year, businesses hire for competence but fire for character.

[18:00] Bruce’s new book, Ethical Intelligence includes tips for evaluating a person’s character: during an interview.

[23:59] Do large companies value ethics beyond the legal requirements?

[26:17] Successfully multi-tasking at more than one thing at a time is a technology driven myth.

[33:49] Send Bruce Weinstein an email describing what you believe to be the most important quality of an employee is will receive a free audio book.

Website:

www.TheEthicsGuy.com

Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond

Devora's home is the world. It might sound strange, but that's about as best as you can pin her down over the past 7 years, as she's rarely spent more than 3 months in any one location. Her travels opened her eyes to a market that needed to be served, and led her to create Posh Adventures, which offers unique and stylish travel experiences for solo travelers aged 30-50 (ish).

Jason and Devora got together to discuss some of Devora's tours, some important travel tips, and what it's like to be a woman with no home.

Key Takeaways:

[3:23] The importance of travel health insurance, and Devora's company of choice

[5:45] Why Devora created Posh Adventures

[8:28] How long Devora tends to stay in one place

[9:57] Don't sit around waiting for people to start your traveling journey

[11:32] How to visit places where they don't speak the languages you do

[15:05] Devora's experience on her Cuba tour

Website:

www.Posh-Adventures.com

Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.

Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.

Key Takeaways:

[2:27] How Chris' trip across the US and Canada led to his book The $100 Startup

[5:35] What being geographically independent can mean for you and your lifestyle

[9:20] Why Chris decided he should write about non-conformity

[12:20] Chris' experience between writing his thesis paper compared to blogging

[16:07] What The Happiness of Pursuit means to Chris

[20:16] Chris' advice to any aspiring authors

Websites:

www.ChrisGuillebeau.com
www.ArtOfNonconformity.com

Tweet:
"The best time to start was last year, but failing that today will do"